Apple is poised for a transformative year in 2026, with multiple new hardware products expected to debut, marking a significant shift from the previous year’s focus on software. This includes highly anticipated devices like a foldable iPhone and a more accessible MacBook, alongside a renewed emphasis on artificial intelligence. The tech giant aims to expand its market reach and introduce innovative form factors.
After a 2025 that saw a major visual overhaul of its operating systems and the introduction of only one new hardware product, the iPhone Air, Apple is set to ramp up its hardware portfolio. This strategic pivot signals Apple’s intent to re-energize its product lines with fresh, innovative offerings.
Industry observers and leaks suggest that these upcoming releases are designed not just to update existing lines but to create entirely new product categories, potentially reshaping consumer expectations for premium and accessible technology. The company’s vision for 2026 appears to be one of broad innovation across its ecosystem.
The anticipated iPhone Fold and new hardware
Perhaps the most talked-about device among Apple’s big 2026 plans is the rumored iPhone Fold. This dual-screen device, expected to debut in the fall, will reportedly adopt a book-like form factor, moving away from the clamshell designs seen in some competitors. Sources like Fast Company highlight its potential for a “crease-free” 7.5-inch unfolded display.
The iPhone Fold’s entry into the market could be a pivotal moment for foldable technology, potentially driving mainstream adoption. Its front-facing display, when folded, is anticipated to measure around 5.5 inches, offering a compact yet functional experience. This move marks Apple’s first foray into an entirely new product category, demonstrating a commitment to pushing design boundaries.
Beyond the foldable phone, Apple is also expected to introduce other significant hardware. While details remain sparse, the company’s focus extends to broader updates across its ecosystem, reinforcing its position as a leader in consumer electronics. These launches are poised to redefine user interaction and expand the Apple experience.
An accessible MacBook and AI’s expanding role
Another key component of Apple’s big 2026 plans involves making its popular MacBook line more accessible. Currently, the most affordable MacBook Air starts at $999, but reports suggest an entry-level MacBook is in the works, featuring a 13.6-inch display. This new model is expected to be powered by an A-series chip, typically found in iPhones, rather than the M-series chips used in current MacBooks.
This strategic shift could significantly lower the price point, attracting a wider range of consumers who seek Apple’s premium experience without the premium cost. By leveraging its A-series chip technology, Apple aims to offer a capable laptop that integrates seamlessly with its mobile ecosystem, providing a compelling option for students and budget-conscious professionals.
Furthermore, artificial intelligence will be a central theme across Apple’s 2026 releases. While specific AI features are still under wraps, the company is expected to deeply integrate AI capabilities into both its new hardware and updated software. This focus could enhance user experience through more intuitive interfaces, improved automation, and advanced personalized services.
The integration of AI signals Apple’s commitment to staying competitive in a rapidly evolving technological landscape, promising smarter devices that anticipate user needs. Expect to see AI play a more prominent role in everything from Siri’s capabilities to photo processing and device performance optimization.
Apple’s 2026 roadmap paints a picture of ambitious expansion and innovation, moving beyond incremental updates to introduce genuinely new product categories and enhance existing ones. The anticipated iPhone Fold and an affordable MacBook, coupled with a pervasive integration of AI, suggest a strategic push to capture new market segments and redefine user expectations. These developments underscore Apple’s continuous effort to blend cutting-edge technology with user-centric design, solidifying its future trajectory in the competitive tech arena.
