Craig Newmark, the visionary behind Craigslist, is now championing a surprisingly simple yet powerful approach to Craig Newmark online safety. His new initiative, Take9, launched last September, advocates for a non-technical solution to the pervasive problem of online scams and digital fraud, urging individuals to pause before acting.
For decades, the internet has connected people, but also exposed them to an ever-evolving landscape of digital threats. While traditional security advice often centers on technical tools like password managers and multi-factor authentication, these solutions can sometimes feel overwhelming or insufficient against sophisticated phishing attacks and misinformation campaigns. Newmark’s program addresses a crucial gap, focusing on human behavior rather than just software.
These malicious online endeavors frequently exploit fear or anger, bypassing rational thought to provoke immediate reactions. They target what Newmark refers to as the ‘lizard brain,’ aiming to trick users into clicking, downloading, or sharing without proper consideration. This psychological vulnerability is often the weakest link in digital defense, making a behavioral shift paramount for everyday users.
The “Take9” approach to digital defense
The core of Newmark’s Take9 program is remarkably straightforward: simply take a nine-second pause and think before you click, download, or share anything online. This advice requires no software installation, no complex settings adjustments, just a moment of reflection. According to a report by Fast Company on January 7, 2026, Newmark emphasizes that this program is specifically designed for regular people, those who often feel unequipped to navigate the complexities of digital security.
Newmark, identifying as a customer-service representative for most of his career, understands the perspective of the average user. He asserts, “No one is looking out for regular people—and that’s how I identify… We all need a hand in terms of protecting ourselves, our families, our homes.” This sentiment underscores the program’s accessible nature, aiming to empower individuals directly against the constant onslaught of online manipulation. The pause allows for a moment of critical evaluation, potentially averting costly mistakes or identity theft.
Beyond passwords: A mindset for internet safety
While technical safeguards remain essential, the Take9 initiative highlights the increasing importance of digital literacy and critical thinking in the online realm. The landscape of online scams constantly evolves, making a reactive, tool-based defense challenging to maintain. By promoting a proactive mindset, Newmark encourages users to build a habit of vigilance that complements their existing security measures.
This behavioral approach to Craig Newmark online safety can significantly reduce susceptibility to various digital threats, from phishing emails to social engineering tactics. It serves as a personal firewall, activated by conscious thought rather than automated software. Educating oneself about common scam tactics, as recommended by organizations like the Federal Trade Commission, combined with Newmark’s pause, creates a robust defense strategy for personal and financial well-being on the internet.
Craig Newmark’s Take9 program offers a refreshing perspective on digital security, shifting the focus from intricate technical solutions to fundamental human behavior. As online threats continue to proliferate, empowering individuals with simple, actionable strategies like taking a nine-second pause could be a pivotal step in fostering a safer and more secure internet experience for everyone. This emphasis on mindful interaction is likely to become an indispensable component of future digital literacy initiatives.
